As three oil brands in Germany, ROWE has taken a long-term vision and strategy towards China’s oil 

market in recent years. On May 18th 2020 and May 19th 2020, ROWE export manager Asia-Pacific, 

Mr. Robert Niegel visited ZERORACING in Shenzhen to guide the marketing trend for the new year, 

and visited physical stores together with the representatives of ZERORACING.

Mr. Robert’s visit is of great significance. In year 2019, we introduced the oil brand ROWE to beautiful 

Xinjiang, China. During the same year, the teams related to ROWE achieved good results in the 66th 

Macau Grand Prix, and ROWE has greatly gained its reputation from this major racing in Asia.

Together with the rich experiences gained in the past and the special moment of ROWE’s 25th 

anniversary celebration, we’ve planned to play a huge role in the new year’s market. The meeting 

with Mr. Robert has been postponed until the middle of this year due to the relentless epidemic. 

Surely there is plenty of planning and cooperation with our long-time friend.

There are more difficulties ahead of us caused by the reduction of racing season this year. On the first day 

of Robert’s visit at ZERORACING in Shenzhen, We conducted academic exchange regarding the new image 

of products and domestic market of this year. We both agreed that we shall put the effort to promote 

the products strongly and efficiently for the current market situation.

Mr. Robert is confident in the domestic automobile aftermarket potential while creating brand value 

effectively. As a big fan of cars, Mr Robert is handsome and humorous, and capable of speaking Mandarin well. 

Mr. Robert’s recent market visit around Pearl River Delta has definitely well promoted the ROWE oil brand.

There is a large group of car owners in China’s high end automobile market. Car lovers’ requirement 

of oil has gone far beyond the pursuit of mineral and full-synthetic oil. ZERORACING, Shenzhen is the 

exclusive distributor of ROWE ester oil series products, and Mr. Robert is full of confidence for the 

cooperation in the high-end oil market.

———— / Review the visit of ROWE / ————

YS POWER, Shenzhen

ULTRA BBA, Dongguan

JM LUXURY CAR CLUB, Guangzhou

Year 2020 is the fifth anniversary since the establishment of ROWE. As a professional oil brand for racing 

and street use, ROWE gains experience from every single event. Focusing on racing, products and street 

use, ROWE has brought an extraordinary oil experience for the majority of car owners.