Last weekend, Mr. Takayuki Nitta, President of BBSJapan, Mr. Hiroki Tahara, Deputy Manager of the Sales Planning Department, andMr. Yunchen Zhang, Section Chief of the Overseas Sales Department, concludedtheir visit to Zero Racing in Shenzhen.

This week, accompanied by the Zero Racing team, theBBS team visited several authorized partner stores in Shenzhen and nearbycities. The purpose of these visits was clear: to gain firsthand insights, stayclose to the market, and hear directly from Chinese tuning shops and localenthusiasts.

Shenzhen Dai Ling Wang

The importance of the Chinesemarket to BBS is self-evident. To stay competitive in this fast-evolvingdomestic market, it is crucial to stay closely attuned to end-user needs andfeedback.

With an open mindset, the ZeroRacing team and the BBS team visited stores and sat down with experienced storemanagers for in-depth conversations. They aimed to gain a clear understandingof specific needs, valuable suggestions regarding BBS products and services,and authentic market feedback.

 Special focus was given to key topics such asthe evolving core demands of domestic users and how future product lines shouldbe designed to precisely meet market needs.

Shenzhen Haotonglian -Duanye Smart Selection Professional Off-Road Upgrade

Shenzhen RHX-BBS ForgedConcept Store

The rise of domesticperformance vehicles, the surge of new energy trends, the sustained popularityof large SUVs and off-road models, and the increasing demand from performancecar enthusiasts for personalization and precision are all profoundly reshapingChina's automotive aftermarket.

These market shifts makeproduct data compatibility—such as dimensions, load capacity, offset (ETvalue), center bore, and more—critical to ensuring perfect installation andoptimal performance.

As a result, brands mustcontinually improve the versatility and accuracy of their products. We look forwardto BBS delivering more precise solutions to meet the diverse needs of theChinese market.

Shenzhen Qunma CLUB

Shenzhen Fugui CarDealership 

President Nitta's personalvisit to the frontline made the partner stores feel highly valued and encouragedopen dialogue. BB.King, the principal of Dongguan Ultra BBA, drew upon hisyears of industry experience to offer constructive suggestions: "Wesincerely hope that BBS can launch truly bespoke wheels specifically tailoredfor top-tier supercars, rather than simply relying on replicated universalspecification products."

He highlighted the common painpoints that current high-end supercar owners (such as Lamborghini, Ferrari, andMcLaren owners) typically encounter when upgrading their wheels: tire pressuremonitoring systems that cannot be matched, incompatible center bores, and whenET values don't align, the need to rely on spacers or custom outer rings for"jury-rigged" installation. All these issues result in significantcompromises to both aesthetics and performance.

Dongguan Ultra BBA

"For supercar owners whopursue perfection, this is by no means 'personalized customization,' but ratheran unwilling 'compromise'." Principal BB.King identifies the crux of theissue: "A truly exceptional brand is defined not only by preservingclassics, but more importantly by continuously setting new standards throughinnovation, thus reshaping customer loyalty."

Guangzhou ChengyiMPP

Guangzhou YH

This in-depth visit todealerships represents an important step for BBS in its continued cultivationof the Chinese market. Facing the tremendous transformation in China'sautomotive aftermarket driven by the rise of domestic Chinese automotive brandsand the widespread adoption of new energy vehicles, Zero Racing, as a keypartner of BBS Japan in China, deeply understands that maintaining lastingbrand vitality requires staying closely attuned to authentic market feedbackwhile embracing change and continuous innovation.

Zero Racing will continue todeepen its communication and collaboration with BBS Japan, and looks forward toBBS continuing to create more wheels that not only inherit BBS's pure racingDNA and top-tier craftsmanship, but also truly embody the 'exclusivedevelopment' philosophy and perfectly meet the demands of high-performancestreet cars, enabling every driving enthusiast to obtain an upgrade experiencethat truly matches their beloved vehicle and expectations.

As Dongguan Ultra BBA puts it:"We don't just sell wheels—we help customers realize their relentlesspursuit of the perfect driving experience."